Running a few months behind I finally had a chance to catch up on the 2017 Edelman annual Trust report. Given the current geo-political environment, it’s not a surprise that the 2017 Edelman Trust Barometer reports the lowest trust levels in all four market segments: Business, Government, NGO and Media, since the survey’s inception. This time I paid more attention to the trust earning prescriptions provided by Edelman, because like I said, the results are to be expected. Here are a couple of them.
- Put people in the core of everything. “Adopt inside out approach” and focus on the relationships with employees and clients.
- “Peers are now as credible as experts.” Keep that in mind when selecting spokesmen to relate messages to employees, clients and stakeholders.
- Listen, communicate with context and engage.
I encourage you to read the full report (click here) and consider what the results mean to you and your organization.
