Nearly 3 years ago I launched a series of articles on the subject of collaboration among professionals from professional services firms (law, accounting, tax, consulting, etc.). I wrote about the importance of collaboration to firms’ organizational development and business growth, the reasons behind the visible resistance to it, and how to overcome such resistance and take full advantage of collaboration. Even though some of my blog entries might be considered polarizing, the theme of collaboration has repeatedly appeared in many of my articles. I am glad to see the findings and statistics of a recently released HBR study on collaboration validate my hypothesis and emphasize the importance of collaboration to professional services firms.
As a result of examining collaborative behavior of professional services firms over the past couple of years, Professor Gardner (a lecturer at the Harvard Law School) recently released her findings in an HBR article, titled “When senior managers won’t collaborate.” The key sentiment of it is in line with much of my beliefs: when professionals work together to collaborate everybody wins!
Why collaborate? In my “One for all, all for one" article of December 2012, I spelled out the benefits of collaboration. Collaboration encourages learning and development (critical for knowledge-based organizations such as PSFs), turns knowledge into action (which closes “knowing-doing” gaps), and increases the opportunities to grow business and succeed in the market place. Collaboration in PSFs provides confidence to existing clients that the firm will provide the necessary resources to support them and provide fresh ideas and solutions; for new clients, collaboration means a stronger and deeper team and higher chances for both the client and the advisor to identify someone to connect with and build trust which builds stronger, better relationships between clients and advisors…after all, people like to work with people who they like and trust. When it comes to client development, collaboration alleviates the burdensome stigma of sales. Working as a part of a team makes that experience less onerous, and promotes best practices sharing, while keeping everyone accountable.
Equipped with statistics and historical financial data, the HBR study backs up my words and demonstrates direct financial benefits of collaboration to the firm. When professionals collaborate, it results in the involvement of more practice areas, creates higher margin work, and institutionalizes client relationships. Thus, it becomes harder to replace an entire team of advisors and it becomes equally difficult for a departing partner to walk away with a client.
The HBR study goes on to outline the benefits to professionals as well. When team members get to know one another they become more likely to refer work among themselves. I often tell my clients: you have to work as hard to develop relationships with your internal partners as with external referral sources; they need to know you and trust you before they put their reputation on the line for you. The study has made an interesting observation here: collaborative professionals benefit from a steady stream of business even during slow periods due to their diversified skills, which further allows professionals to work on a variety of projects, and continue to collaborate. Collaboration creates a very beneficial feedback loop.
If the benefits are so overwhelmingly clear, why is it so difficult for collaboration to work in professional services firms? Stay tuned for my next article on the subject, which will examine the roadblocks to building and managing collaborative environment (CLICK HERE).
For a copy of the HBR article, click HERE.
© 2010-2015 Copyright Mira Ilieva Leonard / iStile All rights reserved
By Mira Ilieva-Leonard | Mira.ilieva-leonard@istile.com
No comments:
Post a Comment